Choose from one of the topics below to see the list of related audio tapes we have available from the Yancey Training Center. To check out the audio tapes please contact Nikole_Smith@YanceyBros.com .

Built to Last: Successful Habits of Visionary Companies - Master the timeless principles that spelled success for 18 highly profitable visionary companies.

Making the Grass Greener on Your Side: A CEO's Journey to Leading by Serving - Find out how The Toro Company CEO, Ken Melrose, used servant leadership to save his company and post 10 years of strong earnings growth.

Profit from Experience: The National Semiconductor Story of Transformation Management - Learn the techniques National Semiconductor used to rebound from its worst loss and to achieve its highest earnings.

FOCUS: The Future of Your Company Depends on It - Explore the six powerful strategies for refocusing your company on a single product, service, or market.

Getting to YES: Negotiating Agreement Without Giving In - Learn how you can get what you want by following the four principles for better negotiation: 1. Separate, 2. Focus, 3. Develop, 4. Reach.

God Wants You to Be Rich: The Theology of Economics - Learn why there is no limit to the amount of wealth that is available - so there is no reason to feel guilty about becoming rich.

You Will Be Satisfied - Understand why you can make more money by ignoring the bottom line, and doing whatever it takes to satisfy more customers.

Extraordinary Popular Delusions and the Madness of Crowds - Explore three class tales of investment schemes that still ring true today.

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value - Learn why the true measure of corporate performance is not the making of profits, but the creation of value for your customers.

Taking Charge of Change: Ten Principles for Managing People and Performance - Master the 10 make-or-break principles for managing your company through a period of change.

Reinventing the Business: Preparing Today's Enterprise for Tomorrow's Technology - Learn the thrilling growth opportunities that technology will create in every industry.

Why Firms Succeed - Discover the key measure that separates successful companies from corporate failures: added value.

Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business - Understand the 16 consumer trends that reveal future business opportunities across industries.

NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success - Learn how Southwest Airlines created the only profitable U.S. airline in recent history - and the steps you can take to emulate its success in your industry.

Leading Change - Achieve real, lasting change in your company through a powerful eight-step process.

Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer - Learn the four strategic dimensions of agile competition.

Executive EQ - Discover how to develop your emotional intelligence, which can be more important than your IQ in enhancing your career and your company's success.

The Power of Alignment - Learn a proven framework for connecting the four most important elements of your business, which together create growth and profits.

Beyond Reengineering: How the Process-Centered Organization Is Changing Our Work and Our Lives - Learn why your company must improve its performance by focusing on processes, rather than tasks.

The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems - Dominate your industry by breaking industry boundaries and leading a business ecosystem through each of its four stages.

What Will Be: How the New World of Information Will Change Our Lives - Explore the Information Marketplace - and start preparing today for the ways in which business will be conducted in the future.

Wide Angle Vision - Avoid tunnel vision by broadening your perspective - to the edges of your mainstream business.

Winning Management - Discover how you can become a winning manager - a leader who empowers employees to build the solid foundation that underlies every successful change effort.

Corporate Espionage - Learn about the many threats to your company's most precious secrets - including your own employees, U.S. and overseas competitors, foreign intelligence services and computer hackers.

Only the Paranoid Survive - Guide to understanding, identifying, and responding to strategic inflection points in any industry.

The Balanced Scorecard: Translating Strategy into Action - Bridge the gap between your company's mission statement and the day-to-day actions of your employees.

Adversity Quotient - Understand what breakthrough research from three branches of science reveals about how people respond to adversity - and how their responses can be changed.

The Innovator's Dilemma - Discover why industry leaders often lose their dominance when the next breakthrough emerges.

Teams at the Top - Understand why it is much more challenging to inspire team performance at the top of an organization than it is at the lower levels.

Learning from the Future - Master the techniques of scenario learning to gain the critical knowledge you need to manage your company today for tomorrow's success.

Mission Possible: Becoming a World-Class Organization While There's Still Time - Harness the power of all of your people by giving them just once choice: joining a P Team or an F team.

Leadership IQ: A Personal Development Process Based on a Scientific Study of a New Generation of Leaders - Sharpen your leadership skills with the first comprehensive guide to Leadership Intelligence.

The Will to Lead - Learn how to build a "leadership" company, which is likely to be the dominant business model of the 21st century.

Stress for Success - Discover how to be healthier, happier, and more productive - not by getting rid of stress, but by improving your response to stress.

Tough Calls - Master proven strategies for selling to the customers who cause the most problems and stress.

Selling the Invisible - Overcome the major obstacle all service companies face: Unlike a tangible product, the customer cannot see a service before he buys it.

Jamming: The Art and Discipline of Business Creativity - Understand the eight reasons why business creativity is more critical right now than at any previous point in history.

Co-opetition - Apply the powerful insights of game theory to business strategy.

Customer Connections - Create more value for your shareholders by managing your customer relationships more effectively.

Real Time - Confront the unprecedented challenges - and opportunities - of managing your company in real time.

Organizing Genius - Create a Great Group by following the examples of Walt Disney, Steve Jobs, Robert Oppenheimer, and other highly effective leaders who orchestrated astonishing teams.

Net Gain - Exploit a new business model - the virtual community - that is likely to reshape the way business will be done within the next decade.

Value Migration: How to Think Several Moves Ahead of the Competition - Discover why value is migrating toward business designs that provide better value to customers - and higher profits to shareholders.

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit - Master shrewd tactics for outwitting the competition, winning and keeping customers, and improving your bottom line.

Transforming the Organization - Learn the critical skill of business transformation that will enable your company to manage complex change across the enterprise.

The New Positioning: The Latest on the World's #1 Business Strategy - Learn how you can break through the mental barriers that keep consumers from paying attention to your message.

The World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing - Perfect the techniques that will allow you to enjoy positive word of mouth - the least understood, but most effective, marketing approach.

The Reengineering Revolution: A Handbook - Discover how to avoid the top 10 mistakes that lead to reengineering failures.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change - Find out how you can work and manage more effectively by changing the ways in which you see and interpret the world.

The Beardstown Ladies' Common-Sense Investment Guide: How We Beat the Stock Market- and How You Can, Too - Discover precisely how a group of ordinary investors has earned almost twice the average return of the stock market since 1983.

The One to One Future: Building Relationships One Customer at a Time - Explore the 1:1 future, when businesses will focus on building very personal, highly profitable customer relationships.

The Nordstrom Way: The Inside Story of America's #1 Customer Service Company - Learn how Nordstrom is racking up record sales and profits by empowering its sales associates to deliver "heroic" service.

The Age of Participation: New Governance for the Workplace and the World - Examine scientific research that proves that participative companies vastly outperform authoritarian ones.

The Leader's Edge: Mastering the 5 Skills of Breakthrough Thinking - Learn how you - and all of your people - can use the five thinking skills to reach better solutions in less time.

Creative Destruction: A Six-Stage Process for Transforming the Organization - Unleash the power of your investments in information technology with a brilliant six-stage process for transforming your business.

The Innovation Edge: Creating Strategic Breakthroughs Using the Voice of the Customer - Join the handful of highly successful North American companies that have adapted QFD - Quality Function Deployment - to reenergize their operations.

Professional Development

Built to Last: Successful Habits of Visionary Companies

5 Steps to Successful Selling - You've heard about "natural-born salespeople" - those super salespeople who seem to perform intuitively and succeed effortlessly. In 5 Steps to Successful Selling, Zig Ziglar shows you that those success stories result from study and observation rather than inborn talent. They are the result of mastering the art of selling. Now you can master those techniques and perfect your own selling skills - skills that will take you from being a good salesperson to being the best. A super salesman himself, Zig Ziglar draws on his many years of experience to define and explain the keys to successful selling:
· Prospecting: identifying who can and will buy
· Presenting: knowing the product and showing it effectively
· Closing: winning the sale
· Follow-up: maintaining the customer contact
· Positive self-image: the foundation of success in selling

Goals: Setting and Achieving Them on Schedule - In Goals, best-selling author Zig Ziglar presents his dynamic seven-step formula for clearly defining your immediate and long-term goals... and then realizing your dreams. This step-by-step program is filled with inspiring stories from sports, business and science that demonstrate how to:
· Begin with a set of specific written goals
· Understand the reasons behind your ambitions
· Identify the resources you need to achieve success
· Develop a scheduled plan of action

You'll learn how to work around obstacles and change your strategies without changing your vision; how to become a team player; how to master your time; and how to set goals for everything you want in life. Goals create motivation; motivation creates energy; energy helps make your dreams a reality. Take the first step toward reaching your aspirations and set your goals today!


The 7 Habits of Highly Effective People

The Wisdom of Teams: Creating the High-Performance Organization

The Fine Art of Small Talk - How to start a conversation, keep it going, build rapport - and leave a positive impression.

Speed Reading - How to read more in a fraction of the time - and dramatically improve your learning powers.

Magical Concentration - How to eliminate distractions, sharpen your focus, and awaken your genius within.

How to Master Your Time - Learn the philosophy of time management, internalize it, and develop a belief system that will make every moment more efficient.

The Psychology of Achievement - Learn about the attitude, deep self-knowledge, and pinpointed goals that are important factors in achieving great success.

The Psychology of Selling - The Unsuccessful Salesperson says, "the other guy has the best territory." The Successful Salesperson says, "every territory is the best one." The Unsuccessful Salesperson says, "that company will never buy." The Successful Salesperson says, "I can makethat company buy."

Confidence and self-esteem are just two of the factors that separate the successful salesperson from the unsuccessful one. In this comprehensive program, Brian Tracy - an expert sales trainer - shares more than 50 practical, day-to-day techniques for increasing your confidence in your sales abilities and boosting sales profits, including:
· The two major "motivating" factors in closing a sale
· The three "hot buttons" to push when selling to businesses
· How to avoid the five simple errors that spell the difference between success and near-success

Anthony Robbins’ Personal Power II Series

Unleash Your Personal Power! - How to create a new momentum in your life for maximizing your Personal Power - the capacity to take massive, consistent, and intelligent action to produce the results you truly desire in your life. This tape offers you a new understanding of what controls all your thinking and actions and how you can change any aspect in your life.

How to Shape Your Destiny – How your destiny is determined and how to shape the destiny you desire using the science of Success Conditioning.^TM

How to Get What You Really Want - Discover the one thing in life we all want and how you can learn to achieve it instantly at will.

The Ultimate Secret to Lifelong Success - How you can empower yourself to achieve unlimited success by clarifying your values and changing your limiting beliefs.

How to Create a Compelling Future - How to set the right goals for yourself and a guaranteed plan for achieving them.

Moving Beyond Procrastination to Unlimited Power - How to develop your ability to take action consistently using NAC^TM techniques - until it becomes effortless.

How to Unleash the Financial Genius Within You - How to condition your mind to attract - and keep - all the wealth you want and deserve.

Turn Fear and Self-Sabotage into Confidence and Success - How to apply NAC^TM techniques to overcome your fears and establish unshakable self-confidence and success.

How to Increase Your Energy and The Power of Successful Relationships - How to develop consistently high energy and experience the joy of successful relationships with your family, friends, and business associates.

The Final Breakthrough! - Guides you to the final breakthrough to unlimited success and personally challenges you to make your life a masterpiece!

Program Yourself for Total Success! - Subliminal cassettes featuring music originally scored for the Personal Power II program.

The Driving Force: The Six Human Needs Meetings With Masters - How to be aware of the six needs you have in common with every other human being and how to use this knowledge to achieve mastery in your life.